Referral Networks
Real estate, insurance, financial services, professional services
Reward individuals or businesses that refer new clients, leads, or signed contracts. Track referral sources, conversion rates, and reward history in one dashboard.
What is a B2B loyalty program?
A B2B loyalty program rewards business partners — such as affiliates, resellers, dealers, referral agents, and channel partners — for qualified activity like referrals, sales conversions, and performance milestones. DrivPoints makes it practical to track, reward, and analyse partner contribution without complex custom software.
✦ B2B Partner Loyalty
Reward partners, affiliates, and referral networks that grow your business.
B2B loyalty programs help businesses strengthen channel relationships, reward qualified referrals, track partner contribution, and build a motivated network of advocates who consistently create value.
✦ Who It Is For
Built for businesses with partner and referral networks.
DrivPoints B2B loyalty is designed for any organisation that relies on external partners, affiliates, or referral sources as a part of its growth strategy.
Channel Partners & Resellers
Dealers, licensed resellers, franchise operators, co-sellers
Incentivise authorised resellers, dealers, and channel partners to prioritise your products or services by rewarding volume milestones, certifications, and co-selling activity.
Instructor & Affiliate Networks
Driving instructors, brand ambassadors, affiliate marketers
Recognise instructors, ambassadors, and affiliates for enrolments, completions, referrals, and brand promotion — including driving school instructor networks.
✦ How It Works
From partner onboarding to reward redemption.
The B2B loyalty model in DrivPoints is built around tracking qualified partner actions, assigning reward value, and giving partners visibility into their contribution and earnings.
Define Partner Rules
Set which actions qualify for rewards — referrals, signed contracts, volume targets, certifications, or performance milestones.
Track Partner Activity
Monitor which partners are referring, converting, and contributing — and how reward activity maps to business results.
Reward Qualified Actions
Assign DrivPoints or branded currency for qualifying activity. Run bonus campaigns during key business periods.
Measure Partner ROI
Use the partner dashboard to identify top contributors, referral conversion rates, reward costs, and channel growth trends.
✦ Platform Features
Tools designed for partner and channel loyalty.
Partner Contribution Tracking
Track each partner's referral volume, conversion rate, revenue contribution, and reward history in one place.
Referral Reward Rules
Configure reward triggers for referral submissions, qualified leads, signed contracts, first transactions, or revenue thresholds.
Tiered Partner Tiers
Create Bronze, Silver, Gold, or custom partner tiers with increasing reward rates, bonus campaigns, and recognition benefits at each level.
Branded Rewards Currency
Use DrivPoints or launch your own branded rewards currency for partners to earn and redeem against your catalogue or partner offers.
Bonus Campaigns
Run double-point periods, referral competitions, seasonal incentives, and performance sprints to boost partner engagement.
Partner ROI Dashboard
Visualise which partners deliver the most value, where referrals convert, and how reward investment compares to revenue contribution.
✦ B2B Loyalty FAQ
Common questions about B2B partner programs.
What is a B2B loyalty program?
A B2B loyalty program rewards business partners — such as affiliates, referral agents, resellers, dealers, or channel partners — for qualified actions like referrals, sales conversions, and performance milestones. DrivPoints tracks partner activity, assigns reward points, and provides dashboards to measure partner ROI.
What types of partners can be included in a B2B loyalty program?
DrivPoints B2B loyalty supports referral agents, real estate professionals, insurance brokers, licensed resellers, dealer networks, franchise operators, instructors, brand ambassadors, and any external contributor that drives qualified business value.
How are B2B partner rewards funded?
Reward value — such as gift cards, credits, or cash equivalents — is funded by the business separately from the DrivPoints platform fee. The platform handles tracking, rules, redemption logic, and reporting. Reward costs are not included in the monthly platform price unless specified in a written agreement.
Can I create tiered partner levels in DrivPoints?
Yes. DrivPoints supports tiered partner structures such as Bronze, Silver, and Gold — or custom naming — with different earning rates, bonus campaigns, and recognition benefits at each tier level.
How does DrivPoints track referrals for B2B programs?
Referrals are tracked through program rules defined during setup. When a qualifying action occurs — such as a referral submission, first transaction, or signed contract — DrivPoints records the event, assigns the appropriate reward, and updates the partner dashboard automatically.
Ready to Build
Design a B2B loyalty program that rewards the partners who grow your business.
Book a strategy session to discuss your partner network, referral model, reward currency, and launch roadmap with a DrivPoints loyalty specialist.