DrivPoints is a Canadian loyalty platform for growing businesses. It helps companies reward customers, partners, and employees using DrivPoints or a custom branded rewards currency. Programs support B2B, B2C, and B2E loyalty with campaign tools, analytics dashboards, and AI-assisted recommendations.
✦ FAQ
Common questions about DrivPoints.
Clear answers for business owners, marketing teams, partners, and operations leaders evaluating a loyalty program.
What is DrivPoints?
DrivPoints is a loyalty platform for growing businesses. It helps companies reward customers, partners, and employees using DrivPoints or a custom branded rewards currency. The platform includes rewards catalogues, campaign tools, referral tracking, analytics dashboards, and AI-assisted growth recommendations.
Who is DrivPoints for?
DrivPoints is built for SME businesses, driving schools, local businesses, service companies, partner networks, franchises, and organisations that want to launch B2B, B2C, or B2E loyalty programs. It is designed to be practical for lean teams without a dedicated loyalty or marketing department.
What types of loyalty programs does DrivPoints support?
DrivPoints supports three core program types: B2B loyalty for partners, affiliates, and referral networks; B2C loyalty for customers, students, and repeat buyers; and B2E loyalty for employees, instructors, ambassadors, and internal teams. Multi-program configurations are also supported for organisations that need all three.
Can a business create its own rewards currency?
Yes. Businesses can use DrivPoints as the rewards currency or create their own branded currency with custom earning rules, redemption rules, campaigns, and reporting. Custom branded currency is available on the AI Loyalty Growth and Loyalty Ecosystem plans.
Are reward costs included in the monthly platform price?
No. Reward funding, gift cards, SMS usage, payment processing, third-party software fees, and custom integrations are billed separately unless included in a written agreement. The monthly platform fee covers access to the platform, campaigns, dashboards, and support.
How does DrivPoints use AI?
DrivPoints uses AI-assisted recommendations to support campaign planning, reward optimisation, engagement insights, member segmentation, and revenue analytics. The goal is practical decision support that helps lean business teams act on loyalty data without needing a full analytics team.
Does DrivPoints offer analytics dashboards?
Yes. DrivPoints includes loyalty analytics dashboards to help businesses monitor member engagement, referrals, reward redemption, campaign performance, partner contribution, and revenue influence. Dashboard access varies by plan.
How long does it take to launch a loyalty program with DrivPoints?
Timeline depends on the program complexity and readiness of business information. A basic Loyalty Launch program can often be configured and operational within a few weeks. More complex B2B, B2C, and B2E programs with custom currency and integrations typically require a 4–8 week setup period. A Loyalty Blueprint Session can help accelerate planning before launch.
Can I integrate DrivPoints with my existing CRM or software?
Integration planning is available on the AI Loyalty Growth and Loyalty Ecosystem plans. Common integration types include CRM systems, booking platforms, e-commerce tools, and communication platforms. Integration scope, feasibility, and costs are discussed during the strategy session and confirmed in the program agreement.
What is a Loyalty Blueprint Session?
The Loyalty Blueprint Session is a paid strategy session at $499 CAD. It is designed for businesses that want a clear loyalty plan before committing to a platform package. The session covers program goals, audience, reward currency model, earning rules, campaign ideas, and a practical launch roadmap. The session fee may be credited toward onboarding when a DrivPoints program is launched.
Is there a minimum contract term?
Contract terms are discussed during the strategy session and confirmed in the program agreement. DrivPoints is designed to support long-term loyalty program success rather than short-term commitments. Specific term details depend on the plan and program scope.
Does DrivPoints work for driving schools?
Yes. DrivPoints is well suited for driving schools. Schools can reward students for lesson packages, referrals, test-pass milestones, and positive reviews using a B2C program. Instructors can be recognised for student completions, satisfaction scores, and lesson volume using a B2E program. Both can run from the same platform.
What makes DrivPoints different from other loyalty software?
DrivPoints is built specifically for growing SME businesses that need a practical, flexible loyalty platform — not enterprise software that requires a large team to manage. It combines B2B, B2C, and B2E program support in one platform, with rewards currency flexibility, AI-assisted recommendations, and founder-level loyalty expertise since 1999.
What countries and regions does DrivPoints serve?
DrivPoints is based in Canada and primarily serves Canadian businesses. Service area details and any regional limitations are confirmed during the strategy session. Businesses outside Canada are encouraged to make contact to discuss their specific situation.