How much does DrivPoints cost?

DrivPoints starts at $249/month CAD for Loyalty Launch, $699/month CAD for AI Loyalty Growth, and $1,500/month CAD for Loyalty Ecosystem. A one-time Loyalty Blueprint Session is $499 CAD. Reward funding, gift cards, SMS, third-party fees, and custom integrations are billed separately from platform fees.

✦ Pricing

Choose a loyalty package that fits your business stage.

Start with DrivPoints as a reward currency, or launch a custom branded loyalty program for customers, partners, or employees.

✦ Recommended Pricing

Simple starting prices with flexible program design.

DrivPoints pricing is designed to be transparent enough for businesses to understand, while still flexible for custom B2B, B2C, and B2E loyalty programs. Reward value is funded separately from platform fees.

Important pricing principle

Platform fee and reward funding are separate.

For example, if a business wants to give customers $500 worth of DrivPoints, the business funds the $500 reward value separately. DrivPoints then charges the applicable platform, setup, campaign, or fulfilment fee depending on the program type.

Starter

Loyalty Launch

For small businesses that want to reward customers using DrivPoints and build repeat visits, referrals, and stronger customer relationships.

$249/ month CAD

Setup: $750–$1,500 CAD

  • Use DrivPoints as the reward currency
  • Basic rewards catalogue access
  • Customer rewards and referral tracking
  • Up to 2 standard campaigns per month
  • Monthly loyalty activity summary
  • Standard email support
Start with DrivPoints
Advanced

Loyalty Ecosystem

For organizations that need multi-program loyalty, partner ecosystems, employee recognition, integrations, custom dashboards, and strategic support.

$1,500/ month CAD

Setup: $7,500–$15,000+ CAD

  • Multi-program loyalty management
  • B2B, B2C, and B2E program support
  • Advanced reward and eligibility rules
  • Partner or franchise loyalty structure
  • Custom dashboards and reporting
  • Integration planning and strategy reviews
Talk to a Loyalty Strategist

Optional entry offer

Loyalty Blueprint Session

$499 CAD

A paid strategy session for businesses that want a clear loyalty plan before committing to a platform package. The fee can be credited toward onboarding when they launch a DrivPoints program.

Reward funding note

Rewards, gift cards, SMS, and third-party fees are billed separately.

Platform pricing does not include reward redemption costs, gift cards, payment processing, SMS usage, third-party software fees, data migration, or custom integrations unless included in a written agreement.

✦ Pricing Example

How reward funding works.

The platform fee and reward funding are always separate. The platform fee covers access to DrivPoints technology, campaigns, and dashboards. Reward value is funded by the business separately.

Reward value example

50,000 DrivPoints equals $500 CAD in reward value when using a 1 point = $0.01 model. The business funds the $500 reward value separately.

Campaign or setup fee

One-time campaigns may include a setup, tracking, and fulfilment fee. Ongoing programs include setup in the plan's listed setup fee range.

Ongoing subscription

Businesses that reward regularly should move to a monthly platform plan, with reward funding and any additional services billed separately.

✦ Pricing FAQ

Common questions about DrivPoints pricing.

Clear answers about what is included in each plan, how setup fees work, and how reward funding is handled.

What does the monthly platform fee cover?

The monthly platform fee covers access to the DrivPoints platform, your configured loyalty program, campaign support, analytics dashboards, and the applicable support level for your plan. It does not include reward funding, gift cards, SMS usage, payment processing, or third-party integrations unless specified in writing.

How does the setup fee work?

The setup fee covers program design, configuration, rules setup, rewards structure, and initial launch preparation. It is a one-time fee charged at the start of the program. Setup fee ranges are listed per plan, and the exact cost depends on program complexity and scope.

Can I start with Loyalty Launch and upgrade later?

Yes. Businesses can start with the Loyalty Launch plan to begin rewarding customers with DrivPoints and upgrade to AI Loyalty Growth or Loyalty Ecosystem as their program matures and their goals evolve.

Is the Loyalty Blueprint Session fee refunded if I sign up?

The $499 CAD Loyalty Blueprint Session fee may be credited toward onboarding costs when a DrivPoints program is launched following the session. This credit is subject to the terms discussed and confirmed in the program agreement.

What is included in the Loyalty Ecosystem plan?

The Loyalty Ecosystem plan is designed for organisations that need multi-program loyalty management — supporting B2B, B2C, and B2E programs simultaneously. It includes advanced reward and eligibility rules, partner or franchise loyalty structures, custom dashboards and reporting, integration planning, and strategic review sessions.

Not sure which plan fits?

Book a strategy session to get a clear recommendation before you commit.

A Loyalty Blueprint Session helps you plan your program, understand the costs, and choose the right starting package for your goals. The $499 CAD session fee may be credited toward onboarding.